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DESSERT CAFE

Social Media Strategy & Content Creation

Beyond creating social media and ad content, I also help develop strategy to meet your business needs. For this brand, one of the objectives was reaching the right audience and growing their social media profiles.


InstagramResults over 6 months 
11xReach
6xLikes
4xViews
+53%Posting frequency
+0.87ppEngagement rate
Carousels
Anniversary poster for 'RM1 Churros' with a plate of churros and chocolate dips, with the text '10th Anniversary Special' (slide 1 of 2)
Two smiling women sharing churros and milkshakes at a cafe table, with the text 'Makan sama-sama, jimat bersama dengan RM1 churros' (slide 2 of 2)
2
A tiered fondue tower of brownies, cream puffs, strawberries, marshmallows and fruit with two cups of tea, with the text 'Free tea for 2 when you order Fondue Tower' (slide 1 of 3)
Promo slide showing a fondue tower, a waffle and a churros plate, with two offers: free tea for 2 with a Fondue Tower and free churros with a minimum spend (slide 2 of 3)
Close-up of churros with chocolate dips and whipped cream, with the text 'Free amazing churros with a minimum spend' (slide 3 of 3)
3
A woman holding a plate with a chocolate-drizzled crepe roll, with the text 'kinda chic to love dessert' (slide 1 of 3)
A swirl-patterned chocolate crepe being cut with a knife and fork, with the text 'kinda chic to not stress about calories' (slide 2 of 3)
A woman sipping a chocolate frappe, with the text 'kinda chic to have a sweet tooth' (slide 3 of 3)
3
Hands dipping churros into chocolate sauce beside a chocolate crepe and a cup of tea (slide 1 of 4)
A swirl-patterned chocolate crepe with ice cream, whipped cream and a strawberry, being cut with a knife and fork (slide 2 of 4)
A chocolate crepe roll drizzled with white chocolate on a plate, with a fork lifting a bite (slide 3 of 4)
A cafe table with a milkshake, churros with dips, a s'mores skillet, chocolate-dipped treats and a hot chocolate (slide 4 of 4)
4
TikTokGrowth was visible as soon as I took over the profile
5.7xEngagement ratePhase 1 to Phase 3
Before contentAfter contentConsistency

Engagement grew with every strategy phase. 

4.6xFollowersSep '25 to Sep '26
Sep '25Sep '26
Full control over their strategy & content

Growth sped up after the takeover.

300x+Total viewsBefore vs after Nov 2025
Sep '25Sep '26

A viral spike in July settled at a level far above where the account started.

VIDEOS
Marketing campaign

In between, I also proposed and launched campaigns that helped the brand grow its sales and, just as importantly, gain followers who are potential customers.

~4xNew followers per monthAt the campaign peak, compared with the usual pace before
Sep '25Aug '26
Campaign period

Follower growth peaked during the campaign.

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